Cases & Readings for Marketing in New Product Development (EMGT 523)

Cases & Readings for Marketing in New Product Development (EMGT 523)

Cases & Readings for Marketing in New Product Development (EMGT 523)

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Edited By: Terry R. Schumacher
ISBN 10: 1-60797-613-7
ISBN 13: 978-1-60797-613-4

$74.00

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